Utile was engaged as a design consultant as part of an effort by the City of Boston and Commonwealth of Massachusetts to convince London-based Virgin to choose Boston as the headquarters for a proposed U.S. start-up airline. Utile was asked to design several facilities for the airline, both to test the viability of sites and to provide illustrations for a series of presentations that public officials made to Virgin executives. Once Boston emerged as one of the short-listed cities, Massachusetts officials offered to design and construct a corporate headquarters for the airline on a parcel owned by the Port Authority; Utile was commissioned to design the building.

The design was conceived with a specific narrative that acknowledged the role the building would play as a recruitment and training center for the start-up. The executive offices and conference facilities were placed on the top floor with views to the airport across Boston Harbor. This penthouse floor, which sits on top of the mechanical level, appears to cantilever over the narrow open space between the garage and office building. A glass elevator drops down from the cantilevered portion of the floor to connect to flight simulators and the parking garage lobby on the ground level. Pilots recruited by the airline would be greeted on the upper floor and then would be brought down to the simulators in the elevator. As a perk, executives would be able to park in the proposed garage and then access the upper level directly via the same elevator.