New Haven brand
The New Haven Railroad logo
Another strong non-Yale identity for New Haven – and consistent in machismo and color to East Rock – see blog post below.
This is what I found about the corporate identity on the web: In 1955 the New Haven Railroad undertook a multi-faceted program to help change its corporate image through the use of graphic design principles. This effort, which was supervised by Lucille McGinnis, the artistically trained wife of New Haven president Patrick McGinnis, was actually implemented by Herbert Matter with the assistance of Norman Ives. Both Matter and Ives were professional graphic designers who taught at Yale University.